Product (2010) Original Acrylic Painting by Gerard Boersma

In my work, I am deeply fascinated by the visual landscape of modern consumer culture and how we interact with the everyday commercial environments that surround us. This painting, The Product, captures people descending an elevator while leaving an IKEA store with all their goods and purchases.

By freezing this scene, the artwork creates a permanent space for quiet reflection. Transferring this slice of modern life into the slow, deliberate medium of painting allows a familiar consumer routine to take on a profound new weight.

The work invites us to step back and truly observe the visual mechanics of global shopping, serving as a compelling mirror to the contemporary consumer habits that define our daily lives. It also serves as a heartfelt reminder to find beauty in our most ordinary moments, while quietly inviting us to look a little deeper at the modern world around us.

The Product (2010) is meticulously created with acrylic on a 60x45cm panel. It comes signed on the front and reverse and it is accompanied by my official studio label alongside a hand-signed Certificate of Authenticity. If you wish to have the artwork framed, please let me know and I'd be happy to take care of that for you.

To inquire about securing this original artwork for your private collection, please feel free to contact me anytime. I would be truly delighted to share this piece with you and answer any of your questions personally.

About the Artist

Gerard Boersma (b. 1976) is an internationally acclaimed Dutch painter with a career spanning over 25 years, celebrated for his distinct mastery of contemporary hyperrealism. He has achieved widespread global recognition for his meticulously detailed acrylic-on-panel works—most notably his renowned "Museum Series"—which offer a welcome pause in our fast-paced existence by capturing the quiet realities of daily life.

Actively represented by top contemporary galleries across Europe and the United States, Boersma has exhibited alongside icons like Warhol and Banksy, with his coveted paintings now held in permanent museum collections, prominent galleries, and esteemed private collections across 6 continents and over 35 countries.

Materials used:

Acrylic on masonite

Details:

• Acrylic painting on Panel / Board / MDF
• One of a kind artwork
• Size: 45 x 60 x 2cm (unframed)
• Ready to hang
• Signed on the front
• Style: Photorealistic
• Subject: People and portraits

Featured by our Editors:

• Figurative with a twist