"Identity Evolved" is a work from my white space series.
As you may have noticed, I have been in the field of graphic design for many years now, and throughout this journey, you gain a knowledge and understanding about what is popular in design, and what helps contort the mind to seeing what you want it to see. For example, in advertisements every little detail from the size and hierarchy of the text, to the placement of graphics, to the implied nature of line work… It is all there for one person, to guide the viewer’s eyes and bring them into the ad. In the art world, this can be portrayed all the same. In my series, “White Space Designs,” I utilize placement of design elements, and popular culture references, to guide the viewer into the mind of a designer and what it means to utilize contrasting and complementary color palettes cohesively, to accent the basis and dramatic nature of the designs themselves, without complicating the entire image with a blast of color and design, the minimalistic nature of white balances the designs to allow energy to flow freely without overburdening the viewer’s optics.
Acrylic on raised wood panel