Original artwork description:

The Jeans River project.
New series!

The man finishing a bottle of beer and the slogan “ALL I DON’T NEED I GOT” refer to a carefree and sarcastic mood about the life we live, a light irony about the people, worries, and things we easily bring into our life, and about things that we really lack. The Jeans River project is a reflection on the tiredness of consumerism philosophy, hidden and overt advertising, and various audience manipulations. "Jeans" is a journalistic term denoting the deliberate placement of hidden advertising under the guise of original material. The works in the series are absurd advertising posters that, in essence, sell nothing. The reverse wording of the slogans of a famous jeans brand is more appropriate in the context of the everyday realities depicted on the "advertising" posters.

Materials used:

Temperea, acrlyl, varnish, canvas, wooden stretcher

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