Frisco Sedan (2003) Photograph by Gary Moger

San Francisco, California, 2003.

Kodak Portra NC film.

I love the details you find on an ordinary American street. A coral-red sedan parked against a faded sage-green facade. The chrome catching the light. An electric-blue neon sign just creeping into the frame, and an old window air-conditioning unit sitting above it all.

Nothing here is particularly extraordinary on its own. Put it all together, though, and the colours, shapes and textures begin to work like a painting. It's the sort of scene I find myself drawn to — something you might walk past without a second thought, but which rewards a closer look.

I made this photograph in San Francisco in 2003, using my Leica M6 and Kodak Portra NC film. I love the warmth and grain of the film, and the way the colours sit together. For me, it's as much about the atmosphere of the street as it is about the car.

The photograph is presented exactly as I captured it, without cropping or manipulation.

The print

I produce each print in my own studio on Hahnemühle Photo Rag archival paper, chosen after years of experimenting for its tonal range and finish. Every print is checked carefully before packing, and I use plastic-free packaging.

A signed and numbered fine-art photographic print, accompanied by a certificate of authenticity.

Materials used:

Leica M6 camera, Kodak portrait NC film, Hahnemuhle Photrag Archival paper

Details:

• Photograph on Paper
• From a limited edition of 30
• Size: 66.04 x 45.72 x 0.25cm (unframed) / 60.96 x 40.67cm (actual image size)
• Signed and numbered certificate of authenticity
• Style: Photorealistic
• Subject: Architecture and cityscapes

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