Original artwork description:

The physical artwork Atlas XXI was created back in 2020. Now it has an NFT continuation.

The artwork’s key idea is well illustrated with a rat experiment. In 1954, after a series of rodent experiments, neurobiologists James Olds and Peter Milner discovered brain pleasure center. They inserted electrodes into the part of rat’s brain that is responsible for dopamine production. Rats could press a lever and stimulate their brains with electric current running through the electrodes. Those rats quickly died, because they refused to eat or drink, simply pressing the lever and enjoying new spikes of dopamine instead.

A flow of content in Instagram and Facebook in the age of attention economy is exactly the same sort of dopamine stimulator. Brain gets used to easily available hormone and gradually becomes addicted and dumb. Dr. Andrey Kurpatov defines this condition as “informational pseudomoronity”. In a long-term perspective, this results in a loss of ability to distinguish junk from truth; brain becomes lazy, inflexible and easily externally controlled.

It’s sad to see the consequences of that process. A positive future is attainable only through balance and conscious consumption. Otherwise we are fucked up =D


ATLAS XXI
The Epoch series
2020
Material: wood (oak veneer, birch plywood), baguette frame, mirror material, flock fabric, acrylic paint
112*112 cm (44*44 ")
This physical work of art is limited to 21 copies. Each work is created from scratch and may differ from the photos

Materials used:

Wood: oak veneer, birch plywood; mirror fragment, acrylic paint

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