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SEO. Baffled? Don’t be! SEO (or Search Engine Optimisation to you and me) is the process of making sure that your website appears at the top of search results on internet search engines like Google or Yahoo. Because – let’s face it - who actually looks beyond the first page of Google?
When it comes to selling your art, the more information that you provide in your artwork description the better! After all, this is where your customer will turn to learn more about your piece. Read our guide to writing the perfect artwork description.
Varnishing is an extremely effective way to ensure the longevity of your artwork for a customer, protecting it from the environment and evening out the appearance of the final painting. It can be tricky to do well; but Artfinder artist Joe Papagoda is on hand to offer his expert tips on how to achieve varnishing success.
Artfinder’s mission is to empower artists everywhere to turn their craft into a living, to give them the tools to become their own best salesperson. Unlike portfolio sites, Artfinder puts the control directly in the artist’s hands, allowing them to shape and market their brand to the world.
It's a fact: great product photography sells. Not only does it convey the message that you are a professional and that you care about the way that your art is perceived, it gives the impression that the entire purchasing experience will be an overwhelmingly positive one!
It's one thing to provide your customer with clear, well-lit images of your product. But by going that extra step further and presenting the artwork in context or with a frame, you remove that element of guesswork so frequently associated with purchasing online - how will it look in my home?
Over the past few weeks, the Artfinder Academy team has offered a series of hints and tips on how to improve your Artfinder Shop for the holiday season. We’re rounding up this series with a tick list of to-dos for the season which we hope will also come in handy for future seasonal events.
The festive season is fast approaching and it's the biggest and best time for selling all things unique and handmade! Getting your Christmas preparations right will mean that you can make the most of this fruitful period of sales. Read our tips...
For the next in our series of tutorials for the Festive Season, we talk about building a loyal customer fan base. Imagine yourself as a customer - if you have a particularly wonderful experience purchasing from one shop or retailer, you're far more likely to return in seasons to come! Good customer service is not just common courtesy - it is a fundamental part of your wider brand. So focus on it over the festive period and reap dividends in the future!
When selling online, it’s important to get shipping right. This is especially true for the festive season, when the delivery of an all-important gift hinges on you! Of course there are extraneous factors beyond your control, however there are several things that you can do to ensure that the transmission of an artwork goes smoothly.
The Artfinder artist handbook. Discover how to sell your art, market yourself and achieve a tip-top Artfinder store.
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