It's that time of year again! Potential customers will be starting to think about purchasing those all-important gifts for their loved ones, so now is a great time to ensure that your Artfinder Shop is up to scratch.
PR is often seen as the ‘dark art’ of the marketing mix - not quite traditional marketing, not quite social media. But at its core, good PR is about gaining maximum value from your brand without spending heaps of money, and there are a few really simple things you can do to boost your profile and presence for free.
Taking high quality photographs of your artworks is a hugely important part of successfully selling your pieces online. Without a physical showroom to display your artwork, it is vital that you give web customers as much of an insight as possible through the images you upload.