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Festive Preparations: Sell More

The festive season is fast approaching and it's the biggest and best time for selling all things unique and handmade! Getting your festive preparations right will mean that you can make the most of this fruitful period of sales. Read our tips...

Get ahead with your listings

Here at Artfinder we've already started to work on our themed Gift Guides and will continue to add to them into December. Our PR Team has also already started to receive image requests for Gift Guides, so if you haven't listed your artworks yet, it's time to get down to business!

Christmas sales on Artfinder start to pick up towards the end of October, so it's a good idea to have as many artworks listed before then to maximise sales potential. This way all you need to do is sit back, relax and watch the sales roll in. (And then stop relaxing and focus on shipping your pieces!)

Have good quality images

When creating new listings, it's imperative that the photography is of great quality. Journalists who approach us are looking for high quality images that can go straight into their Gift Guides and Christmas features. Think of the images you see in magazines - this is the quality of imagery they expect our PR Team to provide.

To maximise your chances of being featured you need therefore a good selection of high-quality, high-resolution images available on your Artfinder Shop, both lifestyle images (in-context shots) and cut-outs (high quality images of just the artwork itself). There are no limits to the number of images that you upload to your Artfinder listings, so ensure that you provide a lifestyle shot and cut-out as a minimum.

As a general guide we require the following of images:

  • At least 1000 x 1000 pixels in size
  • No larger than 8MB
  • At least 10cm x 10cm in dimension
  • Straight images with no jaunty angles
  • Considered lifestyle images - no wilted flowers or rotten fruit!

A perfect lifestyle image from Dex - no wilted flowers in sight!

Optimise your titles and descriptions

Set aside some time to review your existing listings to see if you can make them more relevant for Christmas shoppers. This is called SEO (Search Engine Optimisation). If you have the right search terms in your artwork listings and tags, a customer will be able to find the perfect gift a lot quicker. Think about how people will be searching for gift ideas, and how you can help your product show up in their searches. If they’re looking for a present idea for an animal lover, for instance, they might type ‘gift for animal lovers’ into the search bar. If these terms are in the artwork description, they will be returned in their Artfinder search. Similarly, lots of people look for stocking fillers at Christmas, so if your product would make a good stocking filler, add that to the title and description.

Make sure you include all the information a buyer might want – dimensions, material, colour and last shipping date are all essential. As well as making the decision to buy easier, this will also ensure your product shows up if people search by any of those specific criteria.

Related Posts

Festive Preparations: Building Customer Loyalty

For the next in our series of tutorials for the Festive Season, we talk about building a loyal customer fan base. Imagine yourself as a customer - if you have a particularly wonderful experience purchasing from one shop or retailer, you're far more likely to return in seasons to come! Good customer service is not just common courtesy - it is a fundamental part of your wider brand. So focus on it over the festive period and reap dividends in the future!

Artist Academy | 26 Sep

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