Original artwork description:

I started graffiti in the streets and on the trains back in the 90's, back when it wasn't considered 'art'. A lot of things have changed since then. The evolution of graffiti is street-art: moving from just getting 'UP' in the streets using spray paint to amplifying the youth voice with any material available (paste ups, street sculptures, mosaics, paint rollers, ect...). As a subculture, its the biggest art movement ever - bigger than the impressionists, cubists or any other as every city in the world has street-art. There is a visual orgy of art in streets of London and other cities now. This series draws on that phenomena - the love and desire for more street-art, everywhere - and the key figures of the movement in a cheeky and more meaningful-than-you-think way.

The branding of artists, bombarding the streets with instantly recognisable work, is a technique of self-advertising that has learned from the logo-ridden corporate world. Street-art logos are products of a capitalistic society, and an aspect of what it takes to participate in one.
I am exploring the link between street artist iconography and advertising, I am showing it by using straight-to-the-point explicit graphics.

Parody is a backbone to both​​ pop and street-art, people are interested in art that has recognisable imagery from everyday life that they can relate to,​ experience in new ways and relate with each other about. Creating advertising characters, industry icons and product personalities is nothing new, it was very big in America starting from back in the 1940s - but, it's relevantly new for artists and not advertisers to do. Most of the artists in my series remix pop icons, iconic photography, cartoons, advertising and merchandising mascots in ironic ways. This series poses the artists' characters, icons and logos in a similarly ironic way.

Materials used:

spray paint, acrylic and Indian ink on canvas

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