Hotels are part of consumerism culture. Nevertheless, they are one of the first examples of this phenomena. Just like hypermarkets and shopping malls, they became non-places, as it was defined by french anthropologist Marc Augé. He coined the phrase "non-place" to refer to places of transience that do not hold enough significance to be regarded as "places". Non-places are always polished, compact, unchangeable, untouched. They are always "brand new", as if time stands still. This particular phenomena is the most intriguing one. Hotel rooms, in their permanent, self-healing freshness, make us feel cocooned and protected from the feeling of temporality. Since they are unchangeable, there is no way to form memories of certain parts of hotel rooms that could make us feel nostalgic for certain objects. The fetish of non-places is possible only if the non-place, as itself, is formed as an fetishized object.