Artist's description:

There is something called the bouba/kiki effect whereby people are shown two shapes - one is a sharp edged star-like shape and the other a more rounded blob - and they are then asked to assign the names 'bouba' or 'kiki' to the shapes. An incredible 95% of the participants selected the curvy shape as 'bouba' and the jagged one as 'kiki' which suggests that the human brain somehow attaches abstract meanings to the shapes and sounds in a consistent way. Which is just plain weird when you think about it. I'm not sure which name I'd attach to this shape as it's a bit of both. Confusing.



Materials used:

Spray paint and stencil

Bouba or Kiki? (2018)


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This artwork is sold by Hugo Brown from United Kingdom

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United Kingdom

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