Original artwork description:

In the Cult series, the key plot is the clash of two human paradigms. On one side - conscious and independent Human, with unlimited potential for development and evolution, on the other - Human, located in the modern digital reality. The artworks from this series raise the question of finding a place for modern man in our technological world.

The destructive aspect of technological evolution and digitalization is the ability of large corporations to manipulate and control human attention. Technologies of maintaining attention of those in front of the screen are getting smarter every year, because there are hundreds of smart guys working (for good salaries) on the back end, and they do what their corporation's business model tells them. Facebook, Instagram, Twitter, Pinterest… All these giants share a common goal – financial enrichment. Attention mining is incredibly profitable. All that results in polarization of society, fake news, ignorance, digital addiction, election hacking etc.

For a deeper understanding of the problem, we recommend watching the film of Jeff Orlowski «The Social Dilemma». This film was the beginning of research on the impact of digitalization on modern Human.


#PYTHAGORAS
Cult series
2022
95*95 cm (37*37 ")
Materials used: wood (oak veneer, birch plywood), mirror fragment, flock, acrylic paint
This physical work of art is limited to 51 copies. Each work is created from scratch and may differ from the photos

Materials used:

wood

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