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Dear Alain, Gerard and Maureen,
MY CHANEL NO.5
The language differentiation for the numeral “5”is not to divide, but to unite. The use of different languages to interpret Chanel No.5 will be
revolutionary and unique.
With this in mind, I’ve created Chanel No. 五 for Asia, namely ,China.
Followed by Chanel No. ご for Japan. Chanel No. ๕ for Thailand. Chanel No. 오for Korea and Chanel No. ۵ for Dubai.
The natural familiarity of one’s native language being associated with a much adored style icon creates intimate, meaningful and precious individual experiences.
It also highlights the endurance and charm of the enigmatic brand. Chanel is timeless and its luxurious iconicity transcends global boundaries effortlessly, its allure constant in any cultural milieu.
As an artist, I want to witness the rise of a new generation of Chanel No.5 lovers, all coming together to celebrate the brand's boundless rejuvenation in evolving global marketplaces.
Thank you and have a great day!
Danny Raven TAN
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